This latest blog is not about politics. The campaigning season in the Philippine’s historical election ends, yet requirements for growth and stability of every business remain.
In one of our most recent polls posted on our LinkedIn page, we openly asked our connections and followers, “POV: What’s the top considerations you look for in an agency?”
It wasn’t surprising that they found four (4) of the qualities as equally important.
Our latest content aims to provide some useful tips in choosing the right Creative Design Agency that fits the unique and evolving needs of businesses out there.
Quality of Work
This directly refers to the final output that meets or exceeds the expectations of the clients (or the rightful recipient of the professional service). Assessing one’s quality of work is dependent on the scope and limitations of a Creative Brief.
Remember, everything should be set in black and white – partnered with verbal confirmation and clarifications to ensure clear communication between two parties; in this case, between the agency and the client.
Quality can be defined in various forms. It can be subjective at times. With utmost importance, it must always be clearly defined at the early stage of managing a project.
Years of Industry Experience
As a rule of thumb, the higher the number, the better. However, this can be fairly balanced with proven results, documented portfolio, and client reviews. Brand validation is crucial.
Businesses looking for agencies may also consider not just to look at the number of long-standing years of operations, but rather look at the combined experiences of the people working within the organization. Furthermore, it’s better not to judge a book by its cover, but rather evaluate all possible characteristics that will truly matter in finding the right ‘strategic partner’.
The amount of the dollar figure matters for sure. But, it plays hand-and-hand with the quality of work, human capital, industry experience and more.
Searching for the right one, the right Creative Design Agency, should go after finding an organization that fits well to a client’s culture, work process, time and quality requirements, and budget allocation.
Agencies, being in the professional service industry, truly know well how to perfectly fit a client’s expectations.
At the end of the day, clients look after the right investment return beyond set numbers.
People, Human Capital, Experts, Staff, Professionals…
The so-called human resources are highly important in every project. Businesses can look beyond a written brand story, a mission-vision statement, track record, and the like. Clients electing an agency can definitely understand and know the team members they will be working with. Look at the combined industry knowledge, experience, competencies, passion, and commitment to excellence.
There you have it. We hope that you find this simple blog useful and comprehensive.
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