1. Know Your Brand
Synonymous to knowing a person for the first time, one usually throws a set of questions for familiarity. It’s the same with branding. Ask yourself questions to define your brand:
“What personality should I portray? What’s my tone of voice?”
“Who do I serve or represent? Who are my target audience?”
Brand identity is totally a wide scope. It covers beyond colors, images, texts, videos, or other elements there is. Branding is an evolving process of understanding and adaptation to change. Knowing your brand is a good starter in the entire process. You’ll never go wrong with it.
2. Define a Strategy
Ask yourself, “What’s my brand’s value proposition?”
Understanding such makes it a lot easier to get towards the succeeding steps. At some point though, step back a little. Look at the bigger picture to get a bird’s eye view of your brand’s direction. From a wider view to getting into details – the more specific, the better.
Defining a concrete strategy, plotting your “game plan” makes it more effective to building and designing your own website.
3. Research And Compare
Aside from knowing the brand of your own, conducting research and comparative analysis are keys to better guide yourself in the whole creative process. Studying at least 3-5 brands in the same industry, with business models alike, should suffice.
4. Set Objectives
Setting objectives may vary depending on your business goals; but ultimately, websites aim to generate leads for growth acquisition, convert them to actual clients or customers (aka conversion), and eventually transition them through your sales funnel.
When designing your website, plot the movement of your online traffic – the moment an online visitor goes to your home page, interacts across the pages, and placing an actual purchase, submitting an inquiry, asking for a quotation, sending a chat, or even making your phone ring.
5. Create Content
If you have an existing website, simply make use of your existing content. Do not spend too much time creating new ones if possible. Yet, existing literature can be enhanced. Look at the entire communication flow. Imagine how one should or currently navigates across all the pages of your website.
If you’re starting from scratch, third-party online copywriters can do the job for you, but having quick interactions and constant communication matter, esp. when you must hit a deadline.
Beyond texts, look for someone who has the background in SEO to ensure better and satisfying ranking on search engine. The Studio Bridge can help you with that too!
6. Choose the Right Layout
Wireframe, UI (User Interface), prototype, diagrams…there’s more technical terms behind it. Selecting your website layout requires proficiency and expertise. This entails technical know-how to make sure that you’d never go wrong. So, be clever to spend your time, energy, resources, and budget properly.
For basic mockups and wireframing, you can explore Moqups. Let us know if you have any other apps or online website tools tested on this.
7. Publish and Go Live
This step calls for a celebration. Cheers to all the hard work!
When you’re all set, own a domain (your own URL or web address). Get more than two eyeballs involved. Once all your testing stages are completed, hit that “launch” button, and let your website do the wonders.
8. Optimize Results
In marketing your brand, never be afraid of scrubbing data, crunching numbers and analyze performance. By doing so, you can allow yourself to adapt to the ever-evolving changes of customer behavior and online patterns.
Take the courage to impose relevant changes on your website driven by hitting optimal results.
There you have it folks! We hope that you’ll have some great takeaways from reading this blog. Tune in for our next article to share more about our insights, expertise, or anything under the sun with ‘The Studio Bridge’.
Now, get started in designing your website.