A logo doesn’t sell (directly), it identifies.
Branding, on a broad marketing standpoint, can be complicated at times. It requires a deep understanding of what the company personifies, why it exists, and how it functions according to its values. Creating a logo, your own brand mark, is partial to the entire fulfillment of a branding exercise.
Whether you’re starting your own business, or going through a re-branding, this article is highly relevant for you. Our amazing team of Production Artists can attest to these 5 reasons on why you should invest in a professional logo design for your company.
1. Builds Trust
In business, creating a good first impression is important. This normally happens when one gets to know your brand on your website, business cards, brochures, social media pages, and the list goes on. Imagine the volume of visibility that your brand has. Well, leaving a lasting impression happens from the first few seconds of every customer encounter.
2. Effective Branding
Creating a logo is like making a piece of artwork. It takes quality with time. Professional designers know that for sure. A logo is an extension of brand identity that best represent the brand promise. More than just the text, typography, size and visuals, its elements are vastly and understandably profound.
Having a quality logo helps promote every business that will last for a long time.
3. Consistency
Adapting or creating such piece of artwork is critical for businesses. A slight change on color tone, a little lapse in spacing, a bit of change in orientation…every noticeable gap has its meaning. A logo, being one of the many brand representations, must be consistently identical and professionally made.
Taken as an example, your logo placed on your website may look different on how it is used on a pitch deck or an A1 poster.
4. Invites New Customers
5. Maintains A Professional Image
Ticking all those four reasons in our list makes it easier to help you keep a professional image for your brand. Be mindful to practice quality execution that is based on your branding guidelines. Do not be afraid planning ahead and partnering with the right design agency who can create a professional logo for you.
Expounding to Paul Rand’s quote, your logo is an extension of how your brand is perceived by the public and by your target audience.
We hope that you find these tips useful. Tune in for our next article as we share more insights and expertise on art production and design.
About The Author
Freddie Lacorte
He's the Brand Architect "slash" Digital Trailblazer of the Team. Freddie brings forth his expertise in Marketing, getting the word out there about us. Whether it's establishing one's identity with branding solutions, or tapping onto the latest digital trends, he got those covered. On the side, he's a frustrated singer who plays acoustic guitar.
View Freddie’s LinkedIn Profile here.