4 Reasons Why Explainer Videos are a Must-Have for Your Business


An explainer video is a short, animated or live-action video designed to explain a product, service, or concept simply and engagingly. An explainer video aims to grab the viewer’s attention and quickly communicate the most critical information about a brand or product.

Explainer videos can be used for a combination of purposes. Here are 4 Reasons Why Explainer Videos are a Must-Have for Your Business:

  1. Product or Company Introduction: An explainer video can be a great way to introduce your brand or product to potential customers.
  2. Customer Education: An explainer video can help customers understand how your product or service works and how it can benefit them.
  3. Simplifying Complex Concepts: If you have a complex subject, an explainer video can aid to streamline the information and make it easier for customers to understand.
  4. Brand Awareness: An explainer video can help build brand awareness and increase visibility for your company.

Ultimately, explainer videos are a powerful marketing tool that helps brands connect with specific target audience and communicate a message.


A compelling animated explainer video, usually between 60-90 seconds long, with a clear call to action at the end, is one of the most measurably practical tools when launching a company or product. 

The project’s complexity level dictates the cost of an explainer video. At The Studio Bridge, we take a personalized approach to each project, working with our clients to understand their objectives and create a video that aligns with their vision and budget. We provide a detailed estimate before starting any project and work with our clients throughout the process to ensure they are satisfied with the final product.

Oh, as a last note, let’s not forget to mention that explainer videos tend to increase online engagement, improve SEO ranking and positively affect conversion rates.  

Want to view a sample work? Here’s a preview of the 2D Animation Explainer Video that we have tailored for the Nordic Chamber of Commerce of the Philippines: 

For consultation or to get a quote, simply Contact Us today. 

About the Author

Freddie Lacorte

Freddie Lacorte

He's the Brand Architect "slash" Digital Trailblazer of the Team. Freddie brings forth his expertise in Marketing, getting the word out there about us. Whether it's establishing one's identity with branding solutions, or tapping onto the latest digital trends, he got those covered. On the side, he's a frustrated singer who plays acoustic guitar.

View Freddie’s LinkedIn Profile here.