4 Questions To Ask To Determine Good Packaging Design

Packaging Design Blog On What Works


Even though one should not judge a book by its cover, it can’t be denied that humans heavily rely on visuals. Whether it’s a person making a first impression, or a make-up lover choosing which new products to try, some things will catch their attention better than the other.

Well-designed packaging can even set a certain expectation when it comes to its price before the consumer even checks the tag. When they do look at the price tag, they will then decide if the product is a “good buy”. Once they perceive this, it can increase the product’s value and attractiveness from the consumer’s perspective.

Here are some questions you may want to ask your team when conceptualizing the right design for your product and your brand:

Will it attract your consumers?

Packaging Design Blog That Attracts

Eye-catching packaging design has a higher chance of getting picked up by consumers. Their curiosity can also lead to sales, not just from them alone. 40% of consumers who find the packaging design interesting will share that product on social media. It may be something passing like an Instagram story or something more permanent and can be shared across different platforms like a vlog. Whatever it is, it’s free promotion. 

According to a study, around 77% of consumers are more likely to trust a product used by their friends and families than other sources. Meaning, this curiosity has the potential to reach a wider set of audience.


This question is important if you are displaying your products in physical shops. The packaging should catch the eye of people and differentiate your product from competitors. It should be visually appealing and grab attention.

Making your product stand out on the shelf in a retail environment requires a combination of strategic design, branding, and marketing tactics. Consider using bold and vibrant colors that contrast with the surrounding products. Employ unique shapes, structures, or materials that differ from competitors. Create visually appealing graphics that convey the product’s key features and benefits. You may also want to add special finishes like embossing, spot UV, or foil stamping to add a tactile element.

Is it on-brand?

Packaging Design Blog That's On-Brand

Packaging design is what consumers see first. It may be attractive and well-executed, but it still would not be as effective if it’s not on-brand. Every brand and product has an identity and a story that allows its consumers to recognize them at a glance. Doing so lets the product be different and stand out from its competitors.

At The Studio Bridge, packaging artwork and design are some of its expertise. Clients are assured that the output and design are creative, impactful, and on-brand.

If you have any questions on this service, please send us a message on our Contact Page.

Is it High-Quality?

Packaging Design Blog On That's High Quality

The true goal or purpose of packaging is to protect its contents from getting damaged. A product has a long journey before the consumer gets their hands on it.

Consumers may have already purchased the product, but that doesn’t mean that they’ll use it immediately. Now imagine if they’re about to use the product only to find out that it’s been spoiled or wasted because the packaging didn’t withstand the weather conditions or transit. This would leave a bad impression on the consumer, even if the product itself is great. Using proper and high-quality materials should be one of the top priorities when creating packaging.

The best product packaging protects the product and make it easy for consumers to open, use, and store. It is easy to easy to use or open, enhancing the user experience.

Does it communicate well?

Packaging Design Blog That Communicates

Now that you have your customer’s attention, you should be able to retain it. One of the ways to do so is to make sure that your packaging communicates well. Whatever’s on the design should be easily understandable and honest. Consumers should not have a hard time identifying what kind of product it is that you’re selling and what makes it unique. At the same time, it should be honest and realistic. 74% of consumers are more likely to trust a brand when they are transparent and honest about their products.


Does the packaging design meet legal requirements, such as ingredient disclosures, safety warnings, and nutritional information? Ensuring that your product packaging complies with regulations is crucial to avoid legal issues, protect consumers, and maintain the credibility of your brand.

Be sure to identify the relevant regulations that apply to your product and industry. This could include labeling, safety, health, environmental, and import/export regulations. Know what information is required on your packaging labels, such as product name, ingredients, nutritional information, warnings, and usage instructions. Follow guidelines on font size, legibility, and location of the required information.

If you’re selling products internationally, be aware of and comply with the regulations of the countries you’re exporting to. Regulatory requirements can change over time. So, stay informed about changes in regulations that may impact your packaging.


About The Author

Picture of Kyll Trinidad

Kyll Trinidad

Her passion for marketing, unbridled curiosity and drive to always be creative are just some of Kyll's strengths. She believes that every brand has a story to tell, and it's her mission to be the best narrator for them. Her hobbies include traveling, binge-watching and staying up late.

View Kyll’s LinkedIn Profile here.