Even though one should not judge a book by its cover, it can’t be denied that humans heavily rely on visuals. Whether it’s a person making a first impression, or a make-up lover choosing which new products to try, some things will catch their attention better than the other.
Well-designed packaging can even set a certain expectation when it comes to its price before the consumer even checks the tag. When they do look at the price tag, they will then decide if the product is a “good buy”. Once they perceive this, it can increase the product’s value and attractiveness from the consumer’s perspective.
Here are some questions you may want to ask your team when conceptualizing the right design for your product and your brand:
WILL IT ATTRACT YOUR CONSUMERS?
Eye-catching packaging design has a higher chance of getting picked up by consumers. Their curiosity can also lead to sales, not just from them alone. 40% of consumers who find the packaging design interesting will share that product on social media. It may be something passing like an Instagram story or something more permanent and can be shared across different platforms like a vlog. Whatever it is, it’s free promotion. According to a study, around 77% of consumers are more likely to trust a product used by their friends and families than other sources. Meaning, this curiosity has the potential to reach a wider set of audience.
IS IT ON-BRAND?
Packaging design is what consumers see first. It may be attractive and well-executed, but it still would not be as effective if it’s not on-brand. Every brand and product has an identity and a story that allows its consumers to recognize them at a glance. Doing so lets the product be different and stand out from its competitors.
At The Studio Bridge, packaging artwork and design are some of its expertise. Clients are assured that the output and design are creative, impactful, and on-brand.
If you have any questions on this service, please send us a message on our Contact Page.
IS IT HIGH-QUALITY?
The true goal or purpose of packaging is to protect its contents from getting damaged. A product has a long journey before the consumer gets their hands on it.
Consumers may have already purchased the product, but that doesn’t mean that they’ll use it immediately. Now imagine if they’re about to use the product only to find out that it’s been spoiled or wasted because the packaging didn’t withstand the weather conditions or transit. This would leave a bad impression on the consumer, even if the product itself is great. Using proper and high-quality materials should be one of the top priorities when creating packaging.
DOES IT COMMUNICATE WELL?
Now that you have your customer’s attention, you should be able to retain it. One of the ways to do so is to make sure that your packaging communicates well. Whatever’s on the design should be easily understandable and honest. Consumers should not have a hard time identifying what kind of product it is that you’re selling and what makes it unique. At the same time, it should be honest and realistic. 74% of consumers are more likely to trust a brand when they are transparent and honest about their products.
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