Using 3D Animation in businesses allows them to communicate with their audience in a distinctive and immersive way. 3D Animated materials are eye-catching and engaging, which can help improve brand recall, especially when it’s creative, colourful, and unique.
Although 3D Animation is commonly used in Film and Gaming, it is now a great avenue for those in the FMCG and Retail businesses to fully showcase their products or services.
Here are 3 Top Reasons Why Should Consider 3D:
FULLY EXHIBIT YOUR PRODUCTS
By creating 3D Animation or CGI (Computer Graphics Imagery), brands can fully utilise this type of content to give their customers detailed information about their products. Especially for items that would need instructions before use, a step-by-step video using 3D can create a fun and easy-to-follow material to help the customers. An entertaining, educational video can prove helpful in ensuring that the items are being used correctly and that nothing is misinterpreted. Investing in a material like this can also be an advantage a brand has compared to its competitors.
CREATE A MEMORABLE USER EXPERIENCE
3D Animation videos can immediately immerse the customers with the product, especially when it’s used for 360-degree posts. It’s when the customers can play around with the video’s perspective and look at the whole product virtually.
CHOOSE COST-EFFECTIVENESS
There’s always a time in a growing company’s journey that they would be expanding their product lines. Choosing to do product photoshoots is completely fine. However, when the time comes that the brand decides to expand and add new colours or sizes to an existing item, then that would mean another photoshoot. 3D-modelled products, on the other hand, are much easier to manipulate. Even if there are upgrades on the previous item, as long as the master file exists, it can be tweaked and updated to create new materials for the upgrades product/s.
If you agree and think this kind of content would greatly benefit your brand, but don’t know where to start, then don’t hesitate to Contact Us or Schedule A Call with us so we can help you out.
CREATE ENGAGING VIRTUAL TOURS
Real estate agencies, hospitality businesses, and educational institutions are increasingly using 3D animations to create virtual tours of properties, hotels, and campuses. These animated tours offer potential customers or students a lifelike experience of the space, enhancing engagement and driving decision-making.
MAKE EASY-TO-UNDERSTAND TRAINING MODULES FOR EMPLOYEES
Whether it’s a complex surgical procedure or a detailed assembly line process, 3D animation simplifies and enhances training modules. By offering a step-by-step animated guide, businesses ensure that employees grasp procedures faster and more accurately, reducing errors and boosting efficiency.
BOOST MARKETING CAMPAIGNS
In a crowded digital market, standing out is imperative. 3D animated advertisements or promotional videos can capture attention quickly. These videos, with their depth and dynamism, can tell a brand’s story or convey its value proposition more effectively than traditional 2D content.
VISUALIZE DATA
For sectors like finance, research, or any field reliant on data interpretation, 3D animated graphs and charts can make dense information digestible. By presenting data in an animated, three-dimensional format, businesses can highlight trends, patterns, and insights more lucidly.
CREATE PROTOTYPE DESIGNS
Before investing in actual manufacturing, businesses can utilize 3D animation to prototype designs. Whether it’s a new car model, a piece of furniture, or an innovative gadget, animating the prototype allows designers to analyze, refine, and perfect their creations, ensuring better end products.
PRODUCE EXPLAINER VIDEOS
Startups or tech companies often grapple with explaining their services or products, especially if they’re breaking new ground. A 3D animated video can simplify and condense these concepts, ensuring the target audience understands the value proposition quickly.
ENHANCE WEB DESIGN
Integrating 3D animations into a website can elevate its aesthetic appeal and functionality. Animated 3D graphics can guide visitors, emphasize key content, or simply create a more dynamic browsing experience.
3D animation, with its blend of art and technology, offers businesses a unique medium to convey messages, captivate audiences, and streamline operations. Its flexibility and adaptability make it a worthy investment for businesses across sectors, from healthcare and education to retail and entertainment.
In a digital age marked by fleeting attention spans and a constant clamor for innovation, 3D animation stands out, not as a mere tool, but as a strategic asset. As technology continues to evolve, one can only anticipate even more groundbreaking applications of 3D animation in the business realm. Whether you’re a startup or an established corporation, now is the time to harness the creative potential of 3D animation.
If you agree and think this kind of content would greatly benefit your brand, but don’t know where to start, then don’t hesitate to Contact Us or Schedule A Call with us so we can help you out.
About The Author
Kyll Trinidad
Her passion for marketing, unbridled curiosity and drive to always be creative are just some of Kyll's strengths. She believes that every brand has a story to tell, and it's her mission to be the best narrator for them. Her hobbies include traveling, binge-watching and staying up late.
View Kyll’s LinkedIn Profile here.