2D vs. 3D: How Should Your Brand Tell Its Story?


Effectively sharing your brand’s story and journey is crucial for business growth. It is one of the most effective ways to relate with your audience and give them an idea of who and what your brand is about. Storytelling through animation is a great way to catch people’s attention and retention. Through a dynamic and colourful approach, not only will it make your audience curious about the brand, but it could potentially build a fanbase who would wait for updates or any news about the brand.

Simplified Differences of 2D and 3D Animation

But what are 2D and 3D animation? How can it help your brand, and which one would better suit your brand?

2D Animation is an art style where characters and objects are two-dimensional or flat. The character’s movements are usually drawn first and then placed in a sequence to create an intended series of movements. 2D Animation is usually done for cartoons, advertising, educational, and brand videos.

On the other hand, 3D Animation is done through computer software that creates and manipulates the 3D models of the characters or objects and their movements. Compared to 2D, 3D Animation is more complicated since it involves modelling, the Animation itself, and rendering. This Animation style is mostly used for video games, movies, and cartoons.

For Branding and other Marketing-related videos, 2D Animation is the usual choice. Very rare would a brand opt to use 3D Animation to tell a brand story. 2D Animation is less complicated and faster to create and produce than 3D since flat images are used, making it less labour-intensive. It means it’s more cost-effective. Even though this is the case, 2D can still deliver in terms of getting the message out there while keeping the audience entertained.

Take this 2D Animation video, for example. The Studio Bridge recently did a project with a client from Sweden that wants to promote road safety. Through this 2D Animation, it creatively shows the importance of being a knowledgeable driver. For projects like this, The Studio Bridge took into account the needs of the clients and its audience.

Contact The Studio Bridge today to let us help you tell your story effectively.

About The Author

Picture of Kyll Trinidad

Kyll Trinidad

Her passion for marketing, unbridled curiosity and drive to always be creative are just some of Kyll's strengths. She believes that every brand has a story to tell, and it's her mission to be the best narrator for them. Her hobbies include traveling, binge-watching and staying up late.

View Kyll’s LinkedIn Profile here.