2D vs 3D Animation

Hand-drawn or computer generated? Flat figures or three-dimensional characters? Vectors or pixels? When it comes to non-live action films and videos, there are two main styles that dominate the industry: 2D and 3D animation. Each style has its own unique characteristics and benefits. So, let’s dive into the world of 2D and 3D animation, and explore what is which by looking at the pros and cons of each style. 


2D animation is a classic and beloved style that has been captivating audiences for decades. Just think classic Disney cartoons. This style involves creating characters, scenes, and movements using illustrations drawn by hand or using digital software. With its charming and timeless appeal, The Studio Bridge’s 2D animation capabilities bring a unique artistic flair to any project. 


  • Classic Charm: 2D animation has a timeless appeal, reminiscent of beloved cartoons from our childhood. 
  • Artistic Freedom: It allows for more artistic expression and experimentation, with hand-drawn illustrations and a wide range of visual styles. 
  • Cost-effective: It can be more budget-friendly compared to 3D animation, especially for smaller projects or tight deadlines. 
  • Faster Production: The workflow for 2D animation is typically faster, as it doesn’t involve complex 3D modeling and rendering processes.  


  • Limited Depth: 2D animation lacks the depth and realism that can be achieved in 3D animation. 
  • Limited Camera Movement: The camera movements and perspectives in 2D animation are often more restricted compared to the freedom offered by 3D animation. 
  • Less Realistic: It may not be the best choice for projects that require highly realistic visual effects or detailed character animations. 
  • Less Trendy: In recent years, 3D animation has gained more popularity and is often perceived as more cutting-edge.   

From the whimsical cartoons that take us back to our childhood to modern-day animated series, 2D animation has that emotional tug, carving for it a special place in our hearts despite today’s digital advancements.  



Speaking of digital advancements, 3D animation takes the art of storytelling to new dimensions. Quite literally, in fact! It brings characters, environments, and visual effects to life with an unparalleled level of realism. By using sophisticated software and advanced techniques, 3D animation allows The Studio Bridge’s animators and VFX (visual effects) artists to build intricate models, textures, and lighting effects. 


  • Realism: 3D animation offers a high level of realism, with lifelike characters, environments, and visual effects. 
  • Versatility: It can be used in a wide range of industries, from film and gaming to architecture and product visualization. 
  • Dynamic Camera Movements: 3D animation allows for complex camera movements, providing a more immersive viewing experience. 
  • Greater Depth and Detail: With 3D modeling and rendering, you can achieve intricate details and realistic lighting and textures.  


  • Higher Costs: 3D animation can be more expensive due to the complexity of the production process and the need for specialized software and hardware. 
  • Longer Production Time: The creation of 3D animation involves modeling, rigging, texturing, and rendering, which can take significantly more time compared to 2D animation. 
  • Steeper Learning Curve: Mastering the technical aspects of 3D animation requires time, practice, and a deeper understanding of software and tools. 
  • Less Artistic Freedom: While 3D animation offers incredible realism, it can sometimes feel more constrained artistically compared to the freedom of hand-drawn 2D animation.  

From breathtaking corporate videos with a cinematic touch to immersive product demos, 3D animation has revolutionized the way we engage with digital media. It’s animation on steroids!  



Choosing between 2D and 3D animation ultimately depends on your brand’s identity, requirements, budget, and desired aesthetic. Both styles have their own strengths and can deliver captivating results. But whether you prefer the classic charm and artistic freedom of 2D animation or the realism and versatility of 3D animation, The Studio Bridge’s digital team are masters at both crafts, able to animate your story that best suits your brand’s goals and vision.