Video marketing has become one of the most powerful ways to connect with your audience, engage potential customers, and strengthen your brand. But with so many types of video content available, it can be tricky to know where to start.
In this post, we’ll walk you through the different types of video marketing, how they work, and how each can be useful for your business.
Here’s a look at the video formats we’ve worked with – real examples of how different video styles can bring your brand to life.
2D Explainer Videos
Explainer videos are an excellent way to break down complex ideas, introduce products and services, or provide how-to guides and tutorials. By using clear 2D animation, motion graphics, and straightforward messaging, they make information easy to understand and engaging for your audience.
These videos simplify concepts while maintaining visual appeal, helping your brand communicate effectively and stand out.
IKEA – Home Planning Made Easy
Project Overview:
We helped IKEA enhance their home planning guide with a clear, engaging 2D animated video. Using wireframes, storyboards, and motion graphics, we simplified the process for customers, boosting engagement and helping the brand communicate effectively.
Full Case Study: https://thestudiobridge.com/our-work/home-planning-made-easy/
3D Explainer Videos
CGI, VFX, and 3D rendering are used to create detailed explainer videos, ideal for industries such as industrial design, architecture, engineering, and more.
This approach effectively showcases products or services, simplifying complex ideas and presenting them in a clear, engaging way. It helps to enhance audience understanding and boosts brand communication with clarity and impact.
World-Class Parramatta Railway Maintenance Facility
Project Overview:
The Studio Bridge applied its expertise in 3D animation to create a clear, accurate representation of the Parramatta Railway Maintenance Facility. This modern facility is designed to offer efficient, safe, and reliable transport services, improving the commuting experience for the people of Western Sydney.
Full Case Study: https://thestudiobridge.com/our-work/world-class-parramattarailwaymaintenance-facility/
Product Demos (CGI/3D Animation)
Product demos are all about showing your product in action, giving your audience a clear view of how it works in real-life situations. With CGI and 3D animation, we bring your product to life, highlighting its key features and benefits in a realistic, engaging way.
Studies show that when customers see a product in action, they’re more likely to trust its performance and make a purchase. For your business, this translates into better engagement and higher conversion rates.
Headphone – CGI/3D Animation
Project Overview:
We created a 3D animation for the headphone, showcasing its sleek design and performance. The animation highlights its key features with smooth, engaging movements, providing a realistic view of the product in action. This approach boosts engagement and drives interest, leading to higher interaction on social media and a greater connection with the audience.
Brand Story Videos
Brand story videos are a powerful way to share who you are, what you stand for, and the purpose behind your business.
These videos create an emotional connection with your audience, highlighting the people and values that drive your brand. It’s an effective way to build trust and loyalty with your customers.
NordCham Philippines
Project Overview:
The Studio Bridge created a clear, engaging 2D animation to showcase NordCham’s key benefits for businesses, aligned with its brand vision. The explainer video effectively communicates its value, raising awareness and inspiring potential partners to connect with its vision and values.
Full Case Study: https://thestudiobridge.com/our-work/nordcham-philippines-explainervideo/
Holiday Videos
Short, attention-grabbing clips designed for social media platforms like Instagram, Facebook, TikTok, LinkedIn, and more.
Perfect for quick promotions or seasonal content, these videos engage your audience instantly, drive traffic, and help your brand stand out during the busy holiday season.
Merry & Bright Christmas – 3D Animation
Project Overview:
This festive 3D animation showcases the client’s team’s creativity and dedication, with smooth transitions, attention to detail, and fluid motion in every scene. It captures the spirit of the season while highlighting the passion behind the work, shared across the client’s social media platforms.
Full Case Study: https://thestudiobridge.com/our-work/merry-and-bright-christmas/
Animated Videos
Animated videos use motion graphics or 2D/3D animation to simplify complex concepts
and tell compelling stories, making them ideal for tutorials, product tours, or explainer content. They capture attention, enhance clarity, and help your message stand out, making them an effective tool for any brand.
Laneway Media | Website Tour Video
Project Overview:
We created an animated video for Laneway Media, showcasing a detailed tour of their website’s features. Using motion graphics and 2D animation, the video effectively highlights key elements of the site, making it easy for viewers to understand and engage with the content.
Which Video Marketing Type Is Right for You?
There’s no one-size-fits-all when it comes to video marketing. Each type of video serves a different purpose and can help you achieve a specific goal. Whether you’re looking to educate, engage, or inspire your customers, there’s a video format that suits your needs.
At The Studio Bridge, we’ve worked on many of these types of videos, and we understand how each format can bring something unique to the table.
If you’re interested in exploring how video marketing can support your business, we’d be happy to discuss the options that will work best for you.
Video marketing has become one of the most powerful ways to connect with your
audience, engage potential customers, and strengthen your brand. But with so many
types of video content available, it can be tricky to know where to start.
In this post, we’ll walk you through the different types of video marketing, how they work, and how each can be useful for your business.
Here’s a look at the video formats we’ve worked with – real examples of how different
video styles can bring your brand to life.
2D Explainer Videos
Explainer videos are an excellent way to break down complex ideas, introduce products and services, or provide how-to guides and tutorials. By using clear 2D animation, motion graphics, and straightforward messaging, they make information easy to understand and engaging for your audience.
These videos simplify concepts while maintaining visual appeal, helping your brand communicate effectively and stand out.
IKEA – Home Planning Made Easy
Link: https://youtu.be/6LVS2gP7ZUY
Project Overview:
We helped IKEA enhance their home planning guide with a clear, engaging 2D animated video. Using wireframes, storyboards, and motion graphics, we simplified the process for customers, boosting engagement and helping the brand communicate
effectively.
Full Case Study: https://thestudiobridge.com/our-work/home-planning-made-easy/
3D Explainer Videos
CGI, VFX, and 3D rendering are used to create detailed explainer videos, ideal for industries such as industrial design, architecture, engineering, and more.
This approach effectively showcases products or services, simplifying complex ideas and presenting them in a clear, engaging way. It helps to enhance audience understanding and boosts brand communication with clarity and impact.
World-Class Parramatta Railway Maintenance Facility
Link: https://www.youtube.com/watch?v=LxmWxbnKzM0
Project Overview:
The Studio Bridge applied its expertise in 3D animation to create a clear, accurate representation of the Parramatta Railway Maintenance Facility. This modern facility is designed to offer efficient, safe, and reliable transport services, improving the commuting experience for the people of Western Sydney.
Full Case Study:
https://thestudiobridge.com/our-work/world-class-parramattarailwaymaintenance-
facility/
Product Demos (CGI/3D Animation)
Product demos are all about showing your product in action, giving your audience a clear view of how it works in real-life situations. With CGI and 3D animation, we bring your product to life, highlighting its key features and benefits in a realistic, engaging
way.
Studies show that when customers see a product in action, they’re more likely to trust its performance and make a purchase. For your business, this translates into better engagement and higher conversion rates.
Headphone – CGI/3D Animation
Link: https://vimeo.com/1024935855
Project Overview:
We created a 3D animation for the headphone, showcasing its sleek design and performance. The animation highlights its key features with smooth, engaging movements, providing a realistic view of the product in action. This approach boosts engagement and drives interest, leading to higher interaction on social media and a greater connection with the audience.
Brand Story Videos
Brand story videos are a powerful way to share who you are, what you stand for, and the purpose behind your business.
These videos create an emotional connection with your audience, highlighting the people and values that drive your brand. It’s an effective way to build trust and loyalty with your customers.
NordCham Philippines
Link: https://www.youtube.com/watch?v=4_MyxjS6ECo
Project Overview:
The Studio Bridge created a clear, engaging 2D animation to showcase NordCham’s key benefits for businesses, aligned with its brand vision. The explainer video effectively communicates its value, raising awareness and inspiring potential partners to connect with its vision and values.
Full Case Study: https://thestudiobridge.com/our-work/nordcham-philippines-explainervideo/
Holiday Videos
Short, attention-grabbing clips designed for social media platforms like Instagram, Facebook, TikTok, LinkedIn, and more.
Perfect for quick promotions or seasonal content, these videos engage your audience instantly, drive traffic, and help your brand stand out during the busy holiday season.
Merry & Bright Christmas – 3D Animation
Link: https://www.youtube.com/watch?v=raSIKnB3f0w
Project Overview:
This festive 3D animation showcases the client’s team’s creativity and dedication, with smooth transitions, attention to detail, and fluid motion in every scene. It captures the spirit of the season while highlighting the passion behind the work, shared across the client’s social media platforms.
Full Case Study:
Merry and Bright Christmas
Animated Videos
Animated videos use motion graphics or 2D/3D animation to simplify complex concepts
and tell compelling stories, making them ideal for tutorials, product tours, or explainer content. They capture attention, enhance clarity, and help your message stand out, making them an effective tool for any brand.
Laneway Media | Website Tour Video
Link: https://vimeo.com/1007507409
Project Overview:
We created an animated video for Laneway Media, showcasing a detailed tour of their website’s features. Using motion graphics and 2D animation, the video effectively highlights key elements of the site, making it easy for viewers to understand and engage with the content.
Which Video Marketing Type Is Right for You?
There’s no one-size-fits-all when it comes to video marketing. Each type of video serves a different purpose and can help you achieve a specific goal. Whether you’re looking to educate, engage, or inspire your customers, there’s a video format that suits your needs.
At The Studio Bridge, we’ve worked on many of these types of videos, and we understand how each format can bring something unique to the table.
If you’re interested in exploring how video marketing can support your business, we’d be happy to discuss the options that will work best for you.