Producing branded items works wonders when it comes to publicity and marketing. Simple items like ball pens, notepads, and notebooks, to name a few, create a discussion and leave an impression. Well-designed items have longer mileage when it comes to advertising and promoting the brand since whoever would receive those items would want to keep using them.
Going Offline
Giving out branded items is not exactly a new thing. Although this has been done before, it’s still a great way to set your brand apart. It is also a unique way of forming a relationship with potential clients.
Promotional products can be powerful tools to enhance your business’s offline marketing efforts. These tangible items bearing your company’s logo or message serve as reminders of your brand and can have a positive impact on your business in various ways:
- Brand Recognition: Promotional products provide a physical representation of your brand that customers can touch, feel, and use in their daily lives. This constant exposure helps build brand recognition and familiarity.
- Long-lasting Impressions: Unlike fleeting digital advertisements, promotional products have a longer lifespan. Items like pens, mugs, or tote bags can stay in use for months or even years, repeatedly exposing recipients to your brand.
- Customer Loyalty: Giving customers something of value creates a sense of appreciation and loyalty. Promotional products show that you value their business and can contribute to a positive relationship.
- Increased Visibility: Branded items like apparel, bags, or accessories can turn your customers into walking advertisements. When they wear or use your merchandise in public, they become walking billboards, expanding your brand’s reach.
- Word-of-Mouth Marketing: Satisfied recipients of promotional products are likely to share their positive experiences with friends and family. This word-of-mouth marketing can lead to new customers and referrals.
- Trade Shows and Events: Promotional products are a staple at trade shows, conferences, and events. Distributing items with your branding can attract visitors to your booth, initiate conversations, and help you stand out from competitors.
- Direct Mail Campaigns: Including a promotional product in your direct mail campaigns can increase open rates and engagement. The tangible nature of the item can make your marketing materials more memorable.
- Complements Other Marketing Efforts: Promotional products can enhance your other marketing strategies, reinforcing messages from your online campaigns and creating a cohesive brand experience.
STAYING ONLINE
Giving out branded materials encourages brand awareness and recall. This is how promotional products can also play a valuable role in enhancing your business’s online marketing efforts. While they are physical items, they can have a significant impact on your online brand presence, customer engagement, and overall digital marketing strategy. Here’s how promotional products can help your business online:
- Social Media Engagement: Products that are aesthetically pleasing or witty will catch the recipient’s attention and excitement. Especially items that are unusually designed or are unusual and random in nature, those items are more likely to be promoted online on social media. When it’s posted online, especially if it’s organic, it can spark two things: Curiosity and Discussion.
- Contests and Giveaways: Promotional products can be used as prizes in online contests and giveaways. These events encourage user participation, help grow your social media following, and generate buzz around your brand.
- Content Marketing: Promotional products can be featured in your content marketing efforts. You can create videos, blog posts, or social media posts showcasing the products, discussing their benefits, or sharing stories related to them.
- Influencer Partnerships: Collaborating with influencers in your industry to promote your promotional products can give your brand exposure to their followers. This strategy leverages their credibility and can drive traffic to your website or social media profiles.
- User-Generated Content: Encourage customers to share photos of themselves using your promotional products online. This user-generated content can be shared on your website or social media, providing authentic testimonials.
- Brand Visibility: Including your website URL or social media handles on promotional products can direct recipients to your online platforms, increasing your online visibility.
- Data Collection: Use promotional product campaigns to collect customer data. For instance, you can ask customers to register their product for warranties, enabling you to gather valuable contact information.
- Affiliate Marketing: Provide your affiliates with promotional products to enhance their marketing efforts. This can motivate them to promote your brand more actively and effectively.
Promotional products can bridge the gap between your online presence and the physical world, creating a multi-dimensional brand experience for your customers. When used strategically, they can amplify your online marketing efforts, boost engagement, and contribute to a cohesive brand identity across different platforms.
However, it’s important to choose promotional products that align with your brand’s values and resonate with your target audience. The quality and relevance of the items you distribute will influence how well they are received and how effectively they contribute to your offline marketing goals.
Conceptualizing and designing a unique and creative product can prove to be challenging. Should you need any help or just need to consult a professional, do not hesitate to Contact Us or Schedule A Call with us. We’d love to hear from you.
About The Author
Kyll Trinidad
Her passion for marketing, unbridled curiosity and drive to always be creative are just some of Kyll's strengths. She believes that every brand has a story to tell, and it's her mission to be the best narrator for them. Her hobbies include traveling, binge-watching and staying up late.
View Kyll’s LinkedIn Profile here.