Digital
Mobility
A Journey Through Life
Mobilitet – en resa för livet. Produced for the Swedish Transport Educators’ Association, STR represents around 80% of the country’s traffic educators.
This animation was showcased at Almedalen Week, a democratic meeting place where dialogue, exchange, and unexpected connections are welcomed and encouraged to
help develop society.
the CHALLENGE
The client needed to simplify complex concepts around mobility, particularly regarding
how new technologies could lead to traffic accidents. It was crucial to understand how individuals grasp traffic dynamics, the environment, and the behaviours of others.
the solution
We developed storyboards for four distinct scenarios, illustrating a journey through life and the evolution of human movement. By combining these into a clear 2D animation, we aimed to make the topic of mobility easy to understand for the audience.
THE OUTCOME
The completed animation was successfully showcased at Almedalen Week. Its
objective was to educate viewers on how mobility functions and to promote awareness not only among road users but also regarding driver behaviours. By deepening
understanding, the animation empowers individuals to make informed transportation
choices, highlighting the vital role of education in this area.