Sadia’s Primo Burger Patties
Challenge, Solution, and Outcome
The packaging design highlights the high quality and distinctive flavours of Sadia’s burgers, enhancing visibility and driving sales. This collaboration has further strengthened Sadia’s market presence, with the design perfectly aligned with the product’s high standards.
Sadia, renowned for its high-quality chicken and poultry products, also offers a range of frozen options, including Primo Beef and Chicken Burgers. The brand additionally provides ready-to-eat meals and other frozen meat products. These offerings are becoming increasingly popular in Singapore, where families are seeking convenient, tasty meal solutions.
the CHALLENGE
The client needed a packaging design that would capture attention both on store shelves and online.
For Sadia Frozen Food, the focus was on the Primo Beef Burger, with a bold blend of black pepper and onion, and the Primo Chicken Burger, infused with rosemary and thyme. The goal was to create packaging that would visually highlight these distinctive
flavours and encourage customers to add the burgers to their baskets.
the solution
Our team developed a sleek packaging concept featuring both horizontal and vertical layouts set against a bold black background. This design choice enhanced the product’s sophistication. We prioritised clarity and readability, ensuring the messaging was in line with Sadia’s brand identity, creating a cohesive and appealing look.
The design was crafted to stand out on shelves and make it easy for customers to engage with the product, whether they were shopping in-store or online.
THE OUTCOME
The packaging has been successfully launched and is now available for purchase in both stores and online. Its bold design makes the product easy to spot, ensuring consumers can recognise it quickly, whether browsing supermarket aisles or shopping online.
Sadia’s packaging features vibrant imagery that highlights the high quality and unique flavours of its burgers. This modern design has enhanced the product’s appeal, helping
to establish Sadia’s burgers as a popular choice for home cooking.
