Why Colour Grading is key in TV Commercials

In the world of television commercials, (TVCs), one behind-the-scenes technique takes center stage – colour grading. This blog aims to unravel the dark art of colour grading in TVCs, exploring its fundamental principles, and unraveling the artistry that goes into creating visually compelling narratives.

ABS-CBN Lingkod Kapamilya Foundation

Every now and then, life presents us with a remarkable opportunity not only to showcase our ingenuity, but also to exhibit our humanity. For The Studio Bridge, that extraordinary moment came when we welcomed a then new client into our fold – the ABS-CBN Lingkod Kapamilya Foundation.

2D vs 3D Animation

Hand-drawn or computer generated? Flat figures or three-dimensional characters? Vectors or pixels? When it comes to non-live action films and videos, there are two main styles that dominate the industry: 2D and 3D animation. Each style has its own unique characteristics and benefits. So, let’s dive into the world of 2D and 3D animation, and explore what is which by looking at the pros and cons of each style.

Animation for Branding

Animation for business? Isn’t that just for cartoons and movies? You could be excused for thinking that. But animation is not just for kiddie entertainment anymore. It has become a powerful tool that can take your brand to new heights. How? Keep reading to learn more.

How To Be a Mad Man: Creativity Tips From Ad Legends

FI Idea Bulb

Obituaries for traditional advertising have been pouring in for the longest time. As bigger and bigger chunks of ad spends are allotted to digital platforms, the death knell for print ads and TV and radio commercials continue to ring. Some however are quick to argue that traditional advertising is simply evolving into today’s digital and social media content.

A Step-by-Step Guide to Creative Development

FI Red Megaphone

OMG! That was awesome!” Seconds after blurting out your amazement having watched the coolest video you’ve seen in a while, five will get you ten that the question in your mind will either be “How’d they shoot that?” or, “How’d they come up with that idea?”

The first question deals with production and post-production, the second and third steps in the film and video creation process. The latter query falls within the realm of the initial stage of filmmaking — pre-production.

Making the Cut: Editing Tips From the Pros


Channel your inner Spielberg or Scorsese. It’s time for some professional tips and tricks that will take your video editing skills to blockbuster levels. Whether you’re a rookie or a seasoned pro, these insights straight from the editing gurus will have you cutting and splicing like a true maestro. So, grab your popcorn and take your first steps into being a champion cutter.

Home Planning Made Easy


Achieving effortless planning has never been easy! Wireframes and a storyboard were brought to life creatively to empower IKEA customers in utilizing the user-friendly IKEA Planner.

From paper to reality, our 2D animation explainer video helps the client’s target audience to easily reach out to IKEA Planning Specialists and guide them in setting online appointments.

Want to plan and purchase a wardrobe and storage solution from the comfort of your home for free? Watch the video clip to find out how.

Editing 101: The Offline and Online Stages


Lights, camera, edit! We often find ourselves enchanted by the seamless transitions, captivating visuals, and flawless storytelling of our favorite movies and videos. But have you ever wondered how these moving images are created?
Behind the scenes, there are two fundamental approaches to video editing: offline editing and online editing. No, they’re not either-or editing choices. Rather, they both constitute stages of the entire editing process; one leading into the other. In this article, we’ll sneak a peek at the differences between offline and online editing, shedding light on where many a legendary film and commercial directors have proclaimed the real storytelling takes place……The editing phase.

The Evolution Of Motion Graphics


Believe it or not, motion graphics traces its history way beyond the first release of After Effects. Way, way, way farther. How far back, you wonder? Well, buckle up for a trip through time as we discover how those mesmerizing motion graphics we see everywhere came to be? From humble beginnings to the stunning animations The Studio Bridge creates today, let’s explore how this art form has evolved.