AICE partnered with us to refresh their ice cream packaging with one clear goal in mind: to create a unique and eye-catching presence in freezer displays that not only showcased their diverse range of flavours but also attracted consumers at the point of purchase.
At The Studio Bridge, we are flexible in approach, trusted in delivery, and inspired by creativity. With a collaborative mindset, we worked closely with AICE to develop a brand strategy that is rooted in simplicity and enhanced by bold, vibrant colours. Our focus was on crafting solutions with precision, ensuring that every design decision resonated across various ice cream formats and marketing materials.
Our approach is always customer-focused, with every design element made with the consumer in mind. The packaging didn’t just stand out on the shelf; it fostered a deeper connection between AICE and their audience, turning each interaction into a moment of delight. Through thoughtful collaboration, we helped AICE carve out a distinctive identity that not only resonates with consumers but also strengthens their position in a competitive market.
When crafting AICE’s ice cream identity, we built a cohesive brand universe that enhances the consumer experience and elevates the brand’s presence.
- Colour Strategy
We’ve carefully chosen a signature colour for each flavour, turning every package into a visual treat. This not only ensures quick identification but creates a playful, eye-catching experience that reflects AICE’s fun, fresh personality. It’s more than just colour — it’s a way to make the brand stand out and resonate with consumers on a deeper level. - Character System
Geometric illustrations bring a unique, playful element to the design, giving AICE a distinctive, consistent visual language that works across every format. This approach adds an element of fun, while maintaining the cohesiveness needed to build a strong and recognisable identity. - Typography
Bold and legible fonts make AICE’s messaging clear and approachable. We’ve ensured a clear hierarchy of information, so whether you’re standing at the freezer or grabbing it from the shelf, AICE’s personality shines through in every glance. - Size Consistency
We’ve made sure that every design element scales seamlessly across different formats, maintaining its visual impact no matter the size. This consistency helps reinforce brand recognition, making AICE unmistakable, whether it’s a small pint or a larger family-size tub. - Readability
We’ve focused on creating optimal contrast between text and background, ensuring that product details are not only easy to read but also appealing. Whether it’s the flavour description or ingredients, consumers can quickly find the information they need, even in busy retail spaces. - User Experience
From the moment a consumer lays eyes on the packaging to the last bite of ice cream, we’ve designed an intuitive experience that guides them
effortlessly through every touchpoint. The seamless, engaging design ensures that the AICE journey is as delightful as the product itself.
The Impact: AICE’s Unified Brand
At the core of AICE’s packaging design is a focus on delivering a seamless customer experience. Every detail, from precise measurements and typography scaling to the strategic placement of character illustrations, was carefully planned to create packaging that is instantly recognisable and visually cohesive. This attention to detail ensured the packaging not only aligned with AICE’s brand but also stood out in the freezer aisle, capturing attention and conveying the brand’s personality.
Bridging ideas and action through a collaborative approach, we struck a balance between creativity and practicality. By harmonising colour systems and illustrations, we created a unified brand experience that resonated across all packaging formats.
This thoughtful design clearly communicates product details and fosters positive brand associations, enhancing AICE’s visibility and strengthening its presence at the point of purchase.
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